KFC to support small food joints to overcome Covid losses in 3 cities


KFC India today announced KFC’s India Sahyog program Designed to help local and small food joints to revive their business as they work to overcome the impact of Covid-19.


The program will be executed in association with Food Safety and Standards Authority of India (FSSAI) and National Restaurant Association of India (NRAI). KFC’s India Sahyog initiative also builds on the brand’s global commitment to lend entrepreneurial support, in this case, to small food business owners.

Speaking of their efforts to support local restaurants in their road to recovery, Managing Director, KFC India Samir Menon said, “The ongoing pandemic has brought upon tough times for the Food and Beverage industry and we have taken a step towards helping local food businesses recover from its impact. KFC’s India Sahyog will support 500 restaurants in strengthening their businesses over the next two years. This will in turn provide impetus to the growth of the restaurant industry.”

In the first phase of the program, select restaurants across Delhi, Hyderabad and Bangalore will have access to specially designed training modules on various aspects of the restaurant business. Designed to help participating restaurants work on various aspects of business revival, the program includes training modules on Enhancing Sales and Customer Service, Improving Profitability, Food Safety, Hygiene and Sanitation.

Participating food business owners would receive a certification by FSSAI, NRAI and KFC India upon completion of the modules. In the past, KFC India has pioneered a street food vendor training program in association with FSSAI, training over 1500 street food vendors across 4 states on food safety parameters. In addition, the KFC also undertook a Food Safety Officers capability enhancement program along with the State Food Safety Authorities.