- Calls for contemporary designing
- Urges for international promotion through online platforms
- CII organizes virtual Expo-2021 of GI products
Governor Dr. Tamilisai Soundararajan has called for the global promotion of our unique local products and called for the contemporary designing to meet the younger generation’s tastes and modern fashion needs, while focussing on aggressive marketing through e-commerce platforms.
Addressing after virtually inaugurating the Geographical Indications Festival of India (GIFI) and the Virtual Expo of the GI products, organized by the Confederation of Indian Industry (CII) today, Dr Tamilisai Soundararajan said that we need to explore the global promotion to our products with Geographical Indication at the global level as they are distinct and region-specific and represent our great tradition, art, craft, and food.
“We are living in a global village. Intellectual property rights and Geographical Indications play a vital role in ensuring uniqueness to our products. We need to be aggressive in applying for geographical indications and intellectual property rights for our products,” she added.
The Governor stated that the Prime Minister Narendra Modi ‘s clarion call to be ‘Vocal for Local’ would contribute to the rural economy and which in turn would strengthen the country’s economy.
Referring to the fact that Telangana was Geographical Indication recognition for only 15 products, Dr Tamilisai Soundararajan called for more number of applications to our State’s distinct products.
“My mother and I like our traditional Pochampally sarees. We need to have contemporary designing and modern outlook to be made them appealing to younger generation like my daughter too,” she said.
The Governor also called for the inculcation of liking for our local products among our younger generation and appreciated the CII for taking the initiative to promote awareness about the Geographical Indication and facilitate marketing local products.
Industry and Commerce Principal Secretary Jayesh Ranjan, CII, Telangana, Chairman Krishna Bodanapu, CII national IP committee chairman Ramesh Datla, US intellectual property rights attaché John Cabeca, CII representatives Anindita Sinha, and Subhajit Saha, and GIIP deputy registrar Chinnaraja G Naidu were among others who spoke on the occasion.