PUBG Corporation, creator of banned PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG) and it’s subsidiary of South Korea’s KRAFTON, Inc., today announced that it is preparing to launch PUBG MOBILE INDIA, a new game created specifically for the Indian market.
The South Korea based company also revealed plans to invest over $100 million USD in India to cultivate the local video game, esports, entertainment, and IT industries in order to provide a secure and healthy gameplay environment alongside investments to cultivate local video game, esports, entertainment, and IT industries.
This is the first time the company came out in public to announce the PUBG MOBILE INDIA after more than a month since the government banned PUBG or PlayerUnknown’ Battlegrounds and PUBG Mobile Lite in the country. Despite the ban, reports have emerged that some users still have access to the game, wonder it happens. The company announced that privacy and security of Indian player data is its top priority and it will conduct regular audits and verifications on the storage systems holding Indian users’ personally identifiable information to reinforce security and ensure that their data is safely managed.
To build and foster a healthy gameplay environment, in-game content will be improved and tailored to reflect local needs. Various aspects of the game will be customized for Indian gamers, such as the game now being set in a virtual simulation training ground, new characters automatically starting clothed, and green hit effects to reflect the virtual nature of the game. More importantly, the company will include a feature that places restrictions on game time to promote healthy gameplay habits for younger players.
PUBG Corporation also announced plans to create an Indian subsidiary to enhance communications and services with players. The Indian company will hire over 100 employees specializing in business, esports, and game development. In addition to establishing a local office, the company will look to actively collaborate and leverage local businesses to strengthen its gaming service.
More information on the launch of PUBG MOBILE INDIA will be released at a later date.
*Source: Overseas Direct Investment Statistics from the Export-Import Bank of Korea