Starz, one of the leading premium global streaming platforms, has launched its independent direct to consumer OTT app ‘Lionsgate Play’ in India.
Announcing this today at a virtual media conference in the presence of the President and Chief Executive Officer of Starz, Jeffrey A Hirsch and Managing Director, Lionsgate South Asia Rohit Jain, said the company is offering a premium Hollywood content available in multiple Indian languages with a new price point in India with two-part subscription models, each with INR 699 for one year and another with INR 99 per month.
In India, the app will be available to download across a broad array of platforms and devices including Google Play store, Apple app store and Amazon firestick.
Starz first launched internationally with its Starzplay international premium streaming platform in 2018. This month it will expand its global footprint into 55 countries throughout Europe, Latin America, Canada, Japan and India, scaling to become one of the most widely distributed and fastest growing premium OTT services worldwide while entertaining millions of users with bold and curated content.
The Lionsgate Play app features a broad portfolio of content ranging from the best of original feature film and television dramas, romances, comedies, thrillers and action favourites and premieres, bringing world cinema and television series directly to Indian audiences.
New content available at launch includes:
- The Anna Kendrick starrer Love Life, a fresh take on a romantic comedy anthology series about the journey from first love to lasting love.
- No Man’s Land a Syrian civil war series that resonates with relatable themes like first love, fear of loss and family sacrifice set against the backdrop of war; and
- The Goes Wrong Show, a laugh out loud comedy series with each episode having a different theme, including a period romance, spy thriller, a Deep South melodrama, and a Christmas fable.
The streaming giant will also premiere movies such as the Jennifer Lopez starrer Hustlers, Gerald Butler’s action thriller Angel Has Fallen, the fantasy thriller Hellboy, and the action-comedy The Gentlemen, starring Matthew McConaughey, Colin Farrell and Hugh Grant, just to name a few, with something for every audience.
Managing Director, Lionsgate South Asia, Rohit Jain added: “We are thrilled to launch the much-awaited Lionsgate Play app in India. We want to provide the finest, never seen before content that will captivate our audiences with bespoke entertainment drawing on the most exciting current releases and our premium library.”
“We will also be launching Indian originals in the coming months, featuring untold edgy urban stories from some of the best creative minds in the Indian film industry” continued Jain. “And we will continue our Lionsgate Play journey by adding to our deep roster of premium content through partnerships with exciting millennial stars like Kriti Sanon, Tiger Shroff and Sanjana Sanghi increasing the breadth and scope of entertainment for our subscribers.”