A true YiPPee! moment for Indian noodle lovers as Sunfeast YiPPee!, one of India’s most popular instant noodles brand, has entered into the Guinness Book of World Records for ‘Most photos of people eating noodles uploaded to Facebook in one hour’.
All participants will also be receiving memorabilia in the form of an official letter of participation by Guinness World Records and Sunfeast YiPPee!
The virtual coming together of consumers from the noodle-verse reflected YiPPee!’s popularity among young and adults alike. The Rs 1000 crore brand with encouraging consumer franchise, YiPPee! has consolidated its position as the second-largest instant noodles brand in the country. YiPPee! also witnessed an unprecedented increase in consumer demand, owing to a significant uptick in essentials in recent times, and has seen a growth of more than 50% in the year FY 2020-21.
The Divisional Chief Executive, Foods Division, ITC Ltd Hemant Malik, shared: “The Guinness World Records feat aptly reflects India’s love for Sunfeast YiPPee! noodles and we are glad to have enabled a befitting celebration of India’s noodle-loving spirit to a global audience. My heartfelt gratitude goes out to our consumers for making YiPPee! one of the most popular noodles brand in the country”.