The 2016 IPL champions and a very consistent performer in IPL, SunRisers Hyderabad will be seen sporting Valvoline’s logo on their jersey with the premium branded lubricant company announcing its association as its Principal Sponsor for the upcoming 13th season of the Indian Premier League (IPL) in September 2020.
In addition, the Valvoline brand, along with the SunRisers Hyderabad, will be launching campaigns to promote their partnership by rolling out joint initiatives across multiple media platform to engage with consumers and SunRisers Hyderabad fans across India.
Announcing the tie-up, Managing Director of Valvoline Cummins Private Limited Sandeep Kalia said: “This association with a sporting event is a natural extension of our brand ethos. The Indian Premier League (IPL) is undoubtedly one of the most popular sporting events in the country, and our choice of IPL as a platform to actively engage with consumers stems from this. We are excited to extend our partnership with such a strong and dedicated team as SunRisers Hyderabad.”
Commenting on the association, CEO of SunRisers Hyderabad K Shanmugham said: “We are very excited to partner with Valvoline for the forthcoming season of the Indian Premier League. Valvoline is an eminent brand and we see incredibly strong alignment with them. With our partnership, we look forward to creating great cricket moments for fans and putting up a solid show like every year.”